Yevonde: Life and Colour

Yevonde was not widely known outside photography circles, even though she was super creative and owned her own studio (I mean, her work is such a fantasy). She championed the use of colour photography and was the first person in Britain to exhibit colour portraits despite the strong resistance from the (male) profession and potential clients.

The majority of her clients were female. As a result, many of her subjects align with the prevailing (social) expectations of beauty and behaviour but in other examples, the women she photographed appeared liberated from the shackles of expectations for their sex.

By the way, on display, you have a sort of vinyl camera sticker where you can live the fantasy of being a little bit as Yevonde and portrait people, or at least that was my own outcome.